News release

23 April 2014

BEST BUTCHERIES ANNOUNCED

SA consumers have once again voted for their best butcheries

National winners high res (1280x853)

Adriaan de Klerk, Susan Ludick, Susan Oosthuyse, Rudi Oosthuyse, Marius van Tonder, Hendrik Steenkamp

 

Johannesburg, 23 April 2014: The winners of the 2013 Cleaver Awards were announced today in Johannesburg. The best butcheries, both nationally and regionally, were awarded at a luncheon attended by senior members of the meat production and retail industry, award finalists, judges and media.

 

This year saw six national and 41 provincial butcheries winning Platinum or Gold Cleaver Awards. Between October and December 2013, 15 000 public nominations were received via sms and online.

 

The Cleaver Awards, an initiative of the South African Red Meat Industry Forum, recognise butcheries that meet the highest standards, according to consumers. Since these awards started nine years ago, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval. Judging criteria includes in-store hygiene; the supply of quality assured roller marked South African Beef, the butchery’s level of competency in offering the best advice on meal preparations and perceived value for money. The 212 point checklist is used to independently assess all of the finalists.

 

Butchers were judged according to three categories namely;

  1. Butcheries with fouror more till points,
  2. Butcheries with three or fewer till points and,
  3. Food market / Supermarket butcheries

 

First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.

Three consumers who nominated the three National Platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.

 

Issued on behalf of the South African Red Meat Industry by The Write Agency

Contact Leigh Hopewell on (011) 513 3445/ 083 264 6563 or at leigh@thewriteagency.co.za

 

 

CLEAVER AWARDS 2013

 

NATIONAL WINNERS

 

Up to 3 tills:

 

  • Uitkyk Vleismark, Lichtenburg                                                          Platinum
  • West End Vleismark, Kimberley                                                       Gold

 

3 and more tills:

 

  • Boma Vleismark, Moreletapark                                                        Platinum
  • Vleislapa, Marshall Street, Polokwane                                           Gold

 

Meat Markets:

 

  • The Grove Spar, Nelspruit                                                                                Platinum
  • Crossing Spar, Nelspruit                                                                    Gold

 

 

 

 

 

 

 

 

 

GAUTENG

 

Up to 3 tills:

 

  • Ziman Meats, Randfontein                                                                                Platinum
  • Roodt Meat, Florida                                                                            Gold

 

3 and more tills:

 

  • Berliner Grill & Deli, Northriding                                                               Platinum
  • Butcher Boys, Vanderbijlpark                                                   Gold

 

Meat Market:

 

  • Karaglen Super Spar, Karaglen                                                               Platinum
  • Uitkyk Vleismark, Silverton                                                        Gold

 

 

NORTH WEST

 

Up to 3 tills:

 

  • Beesland Slaghuis, Vryburg                                                             Platinum
  • De Wilge Slaghuis, Potchefstroom                                                  Gold

 

3 and more tills:

 

  • Impala Vleismark, Brits                                                                       Platinum
  • Goudkop Slaghuis, Klerksdorp                                                        Gold

 

Meat Market:

 

  • Checkers Hyper, Klerksdorp                                                             Platinum

 

 

LIMPOPO

 

4 and more tills:

 

  • Vleislapa, Grobler Street, Polokwane                                                             Platinum

 

 

MPUMALANGA

 

 

Up to 3 tills:

 

  • Frank`s Meat, Middelburg                                                                 Platinum
  • Alan`s Butchery, Ermelo                                                                    Gold

 

 

Meat  Market:

 

  • Saveway Super Spar, Witbank                                                         Platinum
  • Pick n Pay, White River                                                                      Gold

 

 

 

 

 

 

 

 

 

 

 

 

 

FREE STATE

 

Up to 3 tills:

 

  • Country Meat, Kroonstad                                                                   Platinum
  • Fauna Meat Market, Bloemfontein                                                   Gold

 

3 and more tills:

 

  • Fredilia Meat, Welkom                                                                       Platinum

 

Meat Market:

 

  • Pick & Pay Prellerwalk, Bloemfontein                                             Platinum
  • Checkers Hyper, Fleurdal, Bloemfontein                                       Gold

 

 

NORTHERN CAPE

 

Up to 3 tills:

 

  • Angus Butchery, Kuruman                                                                 Platinum
  • Koki`s Meat Market, Kimberley                                                         Gold

 

Meat Market:

 

  • Shoprite, Kimberley                                                                            Platinum

 

 

 

 

 

 

 

EASTERN CAPE

 

Up to 3 tills:

 

  • Hansons Deli, Port Elizabeth                                                            Platinum
  • Heydenrychs, Port Elizabeth                                                             Gold

 

3 and more tills:

 

  • Crave Meats, East London                                                                                Platinum

 

 

Meat Market:

 

  • Checkers, Greenacres, Port Elizabeth                                            Platinum
  • Our Super Spar, Walmer, Port Elizabeth                                        Gold

 

 

 

WESTERN CAPE

 

Up to 3 tills:

 

  • Tomi`s Country Butchery, Hermon                                                  Platinum
  • Stilbaai Slaghuis, Stilbaai.                                                                 Gold

 

3 and more tills:

 

  • Excellent Food Market, Elsies River                                                                Platinum

 

Meat Market:

 

  • Super Spar, Malmesbury                                                                   Platinum
  • Knysna Super Spar                                                                             Gold

KWAZULU-NATAL

 

Up to 3 tills:

  • Dirks Meat Market, Davenport, Durban                                           Platinum
  • Michael Frey`s Butchery, Margate                                                   Gold

 

 

3 and more tills:

 

  • Bluff Meats, Pinetown                                                                         Platinum
  • Bluff Meats, Bluff                                                                                  Gold

 

Meat Market:

 

  • Michael Frey`s Fresh Meat, Manaba Beach                                  Platinum
  • Pick n Pay, Ballito                                                                                Platinum
  • Checkers, Amanzimtoti                                                                      Gold
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